We start off with a 30-min intro call in which you give us an overview of your businsess, product, and marketing.  We want to understand your goals, expectations, and what milestones you need to hit for your next round of funding. If we see mutual fit here, we proceed to sign an NDA. Post that, we do a deep-dive call following an analysis on your growth setup and metrics. After this is done, we prepare a customized proposal that covers the scope of work, an estimate of time spent, and cost of the project. Once both sides are happy, we sign an Agency Agreement to formalize the engagment, setup shared comms over Slack, and kick things off.

Our solutions are bespoke, and we can give you an exact quote once we closely understand your company and product. Typically execution-based projects start at US$3000, excluding ad spend. After the completion of the partnership duration, any collaterals, playbooks, strategies, and tools belong to you.

We work on a month-by-month basis. However, if required, you can terminate the engagement with two weeks notice. No questions asked, no hard feelings :)

You get two seasoned operators for less than the cost of one senior hire. We help you strategize as well as execute, working closely with your growth team. We also share knowledge and strategies extensively, developing that growth mindset and processes, and your team can take over within 2-3 months.

Working with Cogito gives you access to a team of experts in various growth channels, without the need to hire and manage them in-house. This allows you to focus on your core business while still having a dedicated team working on growth for you. Additionally, the flexible nature of Cogito's services means that you can scale up or down as needed, without the hassle of hiring or firing employees.

Differs across channels and tactics — LinkedIn Ads typically take 2-3 months to start showing a positive ROI, with a minimum monthly ad spend of $1-2K. Outbound email ramps up very quickly. We use a mix of long-term and short-terms strategies and tactics to deliver on your weekly/monthly goals.

We primarily work with funded B2B SaaS companies.

Our success is the same as your success. In most cases, it means getting a lot of users at the top of the funnel. Occasionally, we work on fixing activation. In others, it’s about getting free users to convert to paid customers. It depends on the stage of your product and company. We believe in sustainable growth and we work to build your growth engine for the long term, even after our partnership has ended.  

While branding and design are not our primary focus, we do work with a network of talented designers who can help you create high-quality branding and design assets.

About 1-2 hours / week. Once we start our partnership, we have a shared Slack channel for comms. We also do weekly sync ups with you, and any ad-hoc calls as needed. Being founders, we take ownership and try to work as autonomous as possible, to free up bandwidth on your end.

We take the confidentiality of our clients' data and information very seriously. We use a specific growth email id that you provide us with to store all documents and data. Once the partnership ends, you can simply change the password and own all the data.

We sign NDAs with all clients before any work or data exchange commences.

We typically recommend a minimum of US$2-3K in monthly ad spend for paid channels. Our expertise is in running demand generation campaigns using LinkedIn Ads, which is a more expensive (but more powerful) channel than Google/Meta ads. We recommend it for B2B companies that have an ACV of $3-4K or higher.
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Recently we worked with a startup who had a specific requirement of trying ‘doing things that don’t scale’. We leveraged Zapier and social signal listening to surface posts and conversations about their competitors and specific pain points at almost zero cost.

We've done our best work with funded, B2B, Seed-Series B startups. We welcome companies at different stages of growth, from early-stage startups to well-established companies looking to accelerate their growth.

Yes, execution-based projects start at US$3K per month, excluding ad spend. We work on month-to-month contracts. You can terminate a contract, no-questions-asked, at any time with 2 weeks notice. We want to get sustainable, defensible growth for you, instead of burning money on channels that don’t work. One month is a sufficient to build at least one funnel that allows us to demonstrate this to you.

We cover both strategy and execution. We understand that one of the key challenges for early-stage businesses is the lack of resources (hands) to do everything. Keeping this in mind, we try to minimize how much we pull in your in-house resources. That being said, sometimes we may need assistance from your product/tech team when we’re building experiments that work inside your product or app.

We specialize in taking early PMF companies who’ve done their 0-to-1, and help them navigate the next phase of growth. While you’re hiring someone in-house, we'll set up your growth processes, build playbooks, and setup acquisition funnels. We comprehensively document everything, to ensure that the handover is smooth. This allows you to hire with confidence and not settle - knowing that you will not have to compromise on your targets for the month/quarter.